Outreach

YouTube_banner2_secret_only-FB_ytlogo-01

Science is the most incredible, awe-inspiring process I’ve ever known. BUT science fails when it is not communicated to the mass public that it is intended to serve. This is why I have created SciAll.org – to share the exhilarating process of science with a diverse, mass, non-science audience to inspire appreciation for science and all that it offers humanity.

My motivations are serious, but my videos are designed to entertain and inspire through storytelling and humor. Check out the full lot here (and please subscribe, share, give us a Like on Facebook — together we can make a difference).

Oh, and here’s how I got started down this ‘making fun science-related videos’ track:

Why I care about science outreach:

The word ‘science’ has become particularly interesting to me; it evokes so many emotions among those who hear it. To some, it causes indifference, skepticism or even fear. To others it causes excitement, wonder, or joy. Still, the majority are on the fence and don’t know what to think—what is science, anyway?

Science, which can be misconstrued as an esoteric, even elitist activity, reserved for the prodigies and geniuses of the world, is, in fact, a simple, intuitive process: An investigator comes up with a testable statement, collects data to test the statement, and analyzes the data for patterns that either support or refute the statement.  Yep—it really is that simple.

However, in the technologically overwhelming days in which we currently find ourselves, the importance of science as a utility to civilization can become muddled. Communication has reached heights that few could have envisioned just 10 years ago. We are becoming a global community, in which ideas can be shared across oceans and continents, among millions—even billions—at the push of a button. These are exciting times, but with these advances comes the dire need for something that each of us is often guilty of neglecting: critical thinking. Unfortunately, special interests and myopic agendas are poised to thwart honest efforts to use science to make the most of the planet Earth, for all who live here. In the midst of this process, issues that are of intrinsic interest to our well-being can become politicized, jargon-filled black boxes that no one understands or can hope to manage. We, as a society, must fight this.

But how?

I think creative media that infuse art, entertainment and science can go a long way toward linking the general public with the simplicity and importance that underlie scientific research. It’s time to get the secret out…

Advertisements